• Finest Kind Tea - Mixers & Modifiers

  • DennyMike's Sauces & Seasonings

    As one of Pulp+Wire's longest standing relationships, DennyMike's has evolved over the past decade. We recently debuted a new look, with the same colorful palette, that's getting rave reviews.

  • Anointment Natural Skin Care

    Based in Nova Scotia, Anointment makes one of the most amazing, all-natural lines of skin care. We were thrilled at the opportunity to make this Canadian company's brand and packaging as amazing as their formulas.

  • Snappy Carrot everyday sauce

    Encouraging you to dip, dunk, scoop and spread this carrot condiment comes in mild & sweet or hot & sweet. Textures, illustrations and bold fonts helped to create a fun and flavorful brand.

  • The Gilded Nut Snack Co.

    Click here to read more about our rebranding process and packaging goals for a company with big ideas.

  • Anointment New Mom & Baby product line

    Expanding their line of skin care, Anointment tasked Pulp+Wire with creating a totally different look for their new line. Whimsical, with in-house illustrations, this line is beautiful enough to give or keep.

  • Rogue Industries

    Pulp+Wire worked with Rogue Industries to brand and package their unique front pocket wallet and refresh their web presence.

  • WiseOne Superfoods: Raw Superfood Chocolate

    Pulp+Wire created this unique box, to make the experience of opening any variety of WiseOne chocolate like unearthing a rare gem.

Welcome to Pulp+Wire - Brand Alchemists

Our clients bring us their passion. That’s the magic that powers our partnership for success.

We’re experts at helping our clients realize their visions through the stories we create, to spark smiles and sales. Whether those tales are told through print, packaging or web pages, the communications we craft make each customer engagement an opportunity for the next. Those experiences transform mere consumption into the conscious purchasing practices that inspire true fulfillment. That enlightened approach to marketing is our mission. We call it Brand Alchemy, and we’d love to put its power to work for you.

Savoring Form and Flavor

Compelling, tightly-targeted food packaging & branding is a surefire recipe for whetting a customer’s appetite.

Sweet mercy these are tasty

Take a peek inside some of Pulp+Wire’s sweeter creative packaging and branding work. Sure to satisfy your sweet tooth!

Supplemental Stars

See a few of the dietary supplement stars Pulp+Wire helped raise above the dense lifestyle-market landscape.

Fresh Faces

Discover a few of the fresh faces we’ve put on beauty products and balms that made them fly off our customers’ shelves.

Brand Bushwhacking

Our ingenious solutions for these outdoor oriented brands and industries led to success far from the beaten path.

Don't Fix, Refine

Why reinvent a brand that’s serving its company’s mission and customer needs? We don’t. Here’s a few of the corporate engines we helped refine.

Innovation through creative intuition

We help companies find their identity, grow to market and expand their brand horizons. We create beautiful creative and packaging for lifestyle brands that resonates with your target audience, we help you align with your core, your passion and your brand vision. We guide your energy to create packaging and brands that are not only unique, but authentic to who you are as a company. Then collectively build our your brand assets and launch you to market.

Crafting brand energy

We believe the magic is in the details, details that are driven by good strategy and smart, compelling creative. We help our clients navigate the marketing waters of package design and branding with a grounded sense of know-how, humor, and a healthy dose of focused universal energy.

Contact us and lets help you find your Energy of Success™

We focus on businesses and brands of all sizes, in every stage, from start-up to established corporations.

No one scores in today’s competitive market without doing their homework. We take the time to get to know you, your company and your competition to build the brand that can communicate your passion to your customers. Our collaborative process aligns your vision with our expertise to create a dynamic, holistic and sustainable strategic plan for your business’s long-term growth. We want you to love your brand, from there all the magic will fall into place. 

Here is look at how we approach each project.

Strategy + Research

The first step with any project start with a strategic brainstorm and research session. Our collaborative process of brand development aligns our brand expertise with the specific needs and goals of your company to create a dynamic, holistic and sustainable plan for long-term business growth.

We take groundwork, vision boarding, research and communication as the starting point for any great brand or re-brand. But to do this we need your input too. We won't just create a quick logo, or one-off website - we commit to your brand and consider it ours as well. Your success is our success and we can only do that is all parties are all in. 

Branding + Packaging

Once our research is complete we dive into the creative crafting your brand with intuitive knowledge of your trajectory and crafting your vision through some serious creative play. Our creative skill-sets include:

  • Logo Development
  • Brand evolution through consistent print and online media
  • Branding guides
  • Packaging
  • Dieline Creation
  • Container creation and sourcing
  • Web design & Programming
    (traditional, one-page, responsive, simple e-comm or full blown shopping experiences)



Market Visability + Collateral

To be viable you need to also make sure your customers continuously see your name, resonate with your brand culture and can find you products and purchase them easily in store. To do that we need to get you out into the world and promoting your brand. 

  • Collateral material (sales, retail, brochures and catalogs)
  • Trade show booth layout + design 
  • Trade show consulting and help with "where to be seen"
  • Environmental graphics 
  • Experiential events
  • Social media strategies for honest online communications
  • Targeting Search Engine Marketing campaigns

Public Relations + Distribution

What good is a new brand if no one knows you exist. We will help you focus your efforts in the right direction to build and guide your brand for the best chance to being seen and (re)discovered. Pulp+Wire has an amazing extended network of distribution and on-shelf product marketers to help you through this final hurdle. Not to mention our Public Relations team has extensive knowledge of the retail world, bloggers to bend the ear of and media outlets waiting to discover you and your brand. 

  • Public relations 
  • Social media PR
  • Social media maintenance
  • Distribution help
  • In-store marketing 

Awards + Notables

Who We Are

We are your branding, creative strategy and package design workforce.

Founded in 2003 by  Taja Dockendorf, Pulp+Wire is best known for spearheading a creative energy shift that puts a spin on intuitive insight, creative imagination and packaging engagement. From their roots Pulp+Wire still believes in  having close, personal, client relationships that foster brand growth through honest communication. These talents have allowed her and her diverse team the ability to build the relationships and brands that have earned Pulp+Wire its award-winning reputation. Taja's ability to scale these talents to match particular client needs and build a solid creative strategy has granted Pulp+Wire both the broad perspective needed to manage multi-million dollar marketing accounts and the pinpoint vision that can focus a small client on the path to growth. Pulp+Wire has become a conduit for the pioneering power that has helped their clients become trailblazers in their own industries, and helped them align with their energy to creatively manifest brand success.

For Pulp+Wire it’s not just launching a new brand or re-imagining an established brand, that's just the start. For us, it’s all about cultivating relationships and want to be there throughout our client’s journey.

Taja Dockendorf

Owner + Creative Conduit

Taja’s intuitive insight, creative imagination and engaging style are the keys to her success. Taja pioneered the unique path of Pulp+Wire and built the business with the drive, creativity and vision that’s unique to entrepreneurs. Now she uses that same pioneering power to turn her clients into trailblazers in their own industries. Her own business experience coupled her diverse creative background are what drive her love (and success) for crafting impressive brands, packaging and creative for consumer products. Taja has become a conduit for the pioneering power that has helped her clients become trailblazers in their own industries as well.

Sara Rosario

Art Director + Creative Strategist

Sara’s keen, creative eye has provided the artistic vision that’s helped shape the kind of compelling and cohesive campaigns that have earned P+W a host of print and packaging awards. With mouse and pen in hand, Sara comes well armed in expert use of the traditional and digital tools needed to paint the full spectrum of media required in any comprehensive campaign. Her innate aesthetic expertise and determination to exceed client expectations keeps her constantly searching for the ideal solution to any creative challenge. Once she’s locked onto that target, Sara won’t quit until the colors and forms she holds in her mind’s eye appear on the screen, page or package before her.

Katie Bernier

Designer + Brand Builder

Katie’s creative curiosity is a suite thing. She spends happy hours exploring the full range of Adobe Creative Suite programs to fashion the illustrations, graphics and designs that star in P+W campaigns. Her skill in crafting eye-catching artwork is matched by the precise technical talents that allow her to adopt her work to a host of web and mobile applications. As a former teacher with a master’s in education and a degree in Digital Arts and Design, Katie’s love of learning helps cultivate P+W’s warm and collaborative environment – a place where both Katie and her work shine.

Craig Sult

Web + Mobile Developer

Craig’s brain was born to build. While other kids were stacking Legos, Craig was building web pages. His passion for systems-based design led to a degree in Leadership and Organizational Studies with a minor in Management of Information Systems. But the technological talents that allow Craig to unlock the secrets of a complex coding convention or the intricacies of a website’s optimum architecture are tempered with his keen sensitivity to the human audience for his work. This twin perspective has allowed him to develop the kind of powerful and engaging websites that have made both site traffic and online sales soar.

Katie Bell

Studio Wrangler + Messaging Strategist

Katie has an eye for detail. As our resident Virgo, she makes sure no modifier is left dangling or dieline left unattended. With an extensive background in journalism, layout design and brand messaging, her dual degrees in English and Media have served her well. Deadline driven and thorough, Katie’s no stranger to putting in the hours to make sure the job is done right. She has written and designed for publications here in Portland, throughout New England and as far away as London. Katie is a liaison to the clients and as well as an internal work-flow manager helping the team keep it all flowing. Katie’s sweet manner and perfectionist ways, mixed with a silent yet deadly sense of humor will keep you on your toes. 

Cecelia Packard

Designer + Production + Trend Spotter

Cecelia has an artistic appetite for history and research that is never quite appeased. Taking on a number of leadership roles over the years, including curating and identity design for four student exhibitions at MECA, Cecelia’s attention to detail serves her and the studio well. With a vast knowledge of design history, hand-lettering, studio production and packaging design she will make sure your project is perfected. Cecelia has a thirst for knowledge and detail that serves her well as our resident trend spotter and production designer.

Tess Gionet

Social Media Manager

Tess stands six feet tall but can focus on the little things that matter most. With 140 Twitter characters or less to play with, she’s learned to embrace creative minimalism. A ruthless editor, Tess has murdered her share of darlings to create the pithy posts that can light up any newsfeed like the fourth of July. She spends her days (and nights) connected to the steady pulse of every social media channel that matters (and more than a few that don’t). From Twitter to Thunderclap, Tess knows the platforms to position brands for the deep dive ROI that every client seeks. And her passion for tactical tricks of the trade and pop culture gold keeps her eyes constantly peeled for the web’s next big wave.

Alicia DePatsy

Brand, Sales & Distribution Strategist

Alicia's sharp ear for brand trends has earned her the trust of P+W’s clients, vendors and staff. As a seasoned marketing pro she’s able to address all of their needs, juggling more distributors and vendors in a day than most of her peers touch in a month. Her broad range of local and national connections provides a robust network of support for P+W clients. Alicia excels as the multitasking marvel able to align the core marketing tactics to meet the specific needs of any client. 

We abide by a simple philosophy...

"People will forget what you did, they will forget what you said, but they will never forget the way you made them feel."  – Maya Angelou

The Portland we call home:

Living on the edge does have its advantages. Our location in Portland, Maine puts us a bit off the beaten path, but in the heart of what sustains us: salt air, spectacular summers, and yes, plenty of snow. But a cold winter morning is just the thing to fire up the kind of crazy creatives who call our town home. Whether you pay us a virtual visit or knock on our door in the heart of our city’s Old Port, we look forward to sharing more of our story and—of course—hearing yours!

2 Milk Street
Portland, Maine 04101

Call us:

207 773 4700

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Pulp+Wire 2 Milk Street, Portland, Maine 04101 • 207 773 4700 • ©2014 All Rights Reserved