• DennyMike's Sauces & Seasonings

    As one of Pulp+Wire's longest standing relationships, DennyMike's has evolved over the past decade. We recently debuted a new look, with the same colorful pallete, that's getting rave reviews.

  • Anointment Natural Skin Care

    Based in Novia Scotia Canada Anointment makes once of the most amazing, all natural lines of skin care. We have been blessed with the opportunity to brand and package the products to look just as amazing as the formulas.

  • Snappy Carrot Dip, Dunk, Scoop, Spread

    With the use of textures, illustrations and bold fonts we created a fun and flavorful brand for office favorite enhancer, Snappy Carrot.

  • Introducing The Gilded Nut Snack Co.

    Click here to learn more about this re-branding, and packaging as well as other savory snacks just launched.

  • Anointment New Mom & Baby

    Based in Novia Scotia Canada Anointment makes once of the most amazing, all natural lines of skin care. We have been blessed with the opportunity to brand and package the products to look just as amazing as the formulas.

  • Branding Rogue Industries

    Rogue Industries: branding and packaging to further define the unique front pocket wallet and handcrafted leather goods made in Maine. Defining a brand slated for huge growth, while keeping the company roots in tact...

  • WiseOne Superfoods Packaging Re-defined

    While creating this unique box, we made sure the experience of opening a WiseOne chocolate is comparable to unearthing a rare gem.

Savory Foods that demand attention

Food packaging and branding, a main focus for us at P+W, is an amazing way to re-ignite the fire for your brand. Check out these recent launches.

Sweet mercy these are tasty

A look inside some of our sweeter packaging and branding over the past year. Including Sweet Margerites, Wise One Superfoods, Bixby & Co...

Take two & call us in the morning

Learn about how supplement companies Celi•Vites and wild food companies like SurThrival & Vimergy are blazing trails in the their lifestyle markets.

Beautiful Things

We hope you enjoy this showcase of amazing beauty products, soaps and balms we have packaged up and launched to market.

Live the Adventure

When outdoor industry brands need a refresh we excel at helping them find their energy and brand focus.

Brand Energy + Momentum

Sometimes a brand is fully engaged in their essence and only requires subtle shift to maintain their equity + constancy. Here's a few we love.

Innovation through creative intuition

We help companies find their identity, grow to market and expand their brand horizons. We create beautiful creative and packaging for lifestyle brands that resonates with your target audience, we help you align with your core, your passion and your brand vision. We guide your energy to create packaging and brands that are not only unique, but authentic to who you are as a company. Then collectively build our your brand assets and launch you to market.

Crafting brand energy

We believe the magic is in the details, details that are driven by good strategy and smart, compelling creative. We help our clients navigate the marketing waters of package design and branding with a grounded sense of know-how, humor, and a healthy dose of focused universal energy.

Contact us and lets help you find your Energy of Success™

We focus on businesses and brands of all sizes, in every stage, from start-up to established corporations.

At Pulp+Wire we think of ourselves as more then just a team, we are your brigade of highly-creative, brand strategists and visionaries united by the common love to creating victorious brands. What we can promise is that when we are done you will love your business (again) and have a whole new sense of energy around how you work and how your brand resonates who you are.

Here is look at how we approach each project.

Strategy + Research

The first step with any project start with a strategic brainstorm and research session. Our collaborative process of brand development aligns our brand expertise with the specific needs and goals of your company to create a dynamic, holistic and sustainable plan for long-term business growth.

We take groundwork, vision boarding, research and communication as the starting point for any great brand or re-brand. But to do this we need your input too. We won't just create a quick logo, or one-off website - we commit to your brand and consider it ours as well. Your success is our success and we can only do that is all parties are all in.

Branding + Packaging

Once our research is complete we dive into the creative crafting your brand with intuitive knowledge of your trajectory and crafting your vision through some serious creative play. Our creative skill-sets include:

  • Logo Development
  • Brand evolution through consistent print and online media
  • Branding guides
  • Packaging
  • Dieline Creation
  • Container creation and sourcing
  • Web design & Programming
    (traditional, one-page, responsive, simple e-comm or full blown shopping experiences)

Market Visability + Collateral

To be viable you need to also make sure your customers continuously see your name, resonate with your brand culture and can find you products and purchase them easily in store. To do that we need to get you out into the world and promoting your brand.

  • Collateral material (sales, retail, brochures and catalogs)
  • Trade show booth layout + design
  • Trade show consulting and help with "where to be seen"
  • Environmental graphics
  • Experiential events
  • Social media strategies for honest online communications
  • Targeting Search Engine Marketing campaigns

Public Relations + Distribution

What good is a new brand if no one knows you exist. We will help you focus your efforts in the right direction to build and guide your brand for the best chance to being seen and (re)discovered. Pulp+Wire has an amazing extended network of distribution and on-shelf product marketers to help you through this final hurdle. Not to mention our Public Relations team has extensive knowledge of the retail world, bloggers to bend the ear of and media outlets waiting to discover you and your brand.

  • Public relations
  • Social media PR
  • Social media maintenance
  • Distribution help
  • In-store marketing

Awards + Notables

Who We Are

We are your branding, creative strategy and package design workforce.

Founded in 2003 by  Taja Dockendorf, Pulp+Wire is best known for spearheading a creative energy shift that puts a spin on intuitive insight, creative imagination and packaging engagement. From their roots Pulp+Wire still believes in  having close, personal, client relationships that foster brand growth through honest communication. These talents have allowed her and her diverse team the ability to build the relationships and brands that have earned Pulp+Wire its award-winning reputation. Taja's ability to scale these talents to match particular client needs and build a solid creative strategy has granted Pulp+Wire both the broad perspective needed to manage multi-million dollar marketing accounts and the pinpoint vision that can focus a small client on the path to growth. Pulp+Wire has become a conduit for the pioneering power that has helped their clients become trailblazers in their own industries, and helped them align with their energy to creatively manifest brand success.

For Pulp+Wire it’s not just launching a new brand or re-imagining an established brand, that's just the start. For us, it’s all about cultivating relationships and want to be there throughout our client’s journey.

Taja Dockendorf

Owner + Creative Conduit

Taja’s intuitive insight, creative imagination and engaging style are the keys to her success. Taja pioneered the unique path of Pulp+Wire and built the business with the drive, creativity and vision that’s unique to entrepreneurs. Now she uses that same pioneering power to turn her clients into trailblazers in their own industries. Her own business experience coupled her diverse creative background are what drive her love (and success) for crafting impressive brands, packaging and creative for consumer products. Taja has become a conduit for the pioneering power that has helped her clients become trailblazers in their own industries as well.

Sara Rosario

Art Director + Creative Strategist

Sara’s keen, creative eye has provided the artistic vision that’s helped shape the kind of compelling and cohesive campaigns that have earned P+W a host of print and packaging awards. With mouse and pen in hand, Sara comes well armed in expert use of the traditional and digital tools needed to paint the full spectrum of media required in any comprehensive campaign. Her innate aesthetic expertise and determination to exceed client expectations keeps her constantly searching for the ideal solution to any creative challenge. Once she’s locked onto that target, Sara won’t quit until the colors and forms she holds in her mind’s eye appear on the screen, page or package before her.

Katie Bernier

Designer + Brand Builder

Katie’s creative curiosity is a suite thing. She spends happy hours exploring the full range of Adobe Creative Suite programs to fashion the illustrations, graphics and designs that star in P+W campaigns. Her skill in crafting eye-catching artwork is matched by the precise technical talents that allow her to adopt her work to a host of web and mobile applications. As a former teacher with a master’s in education and a degree in Digital Arts and Design, Katie’s love of learning helps cultivate P+W’s warm and collaborative environment – a place where both Katie and her work shine.

Craig Sult

Web + Mobile Developer

Craig’s brain was born to build. While other kids were stacking Legos, Craig was building web pages. His passion for systems-based design led to a degree in Leadership and Organizational Studies with a minor in Management of Information Systems. But the technological talents that allow Craig to unlock the secrets of a complex coding convention or the intricacies of a website’s optimum architecture are tempered with his keen sensitivity to the human audience for his work. This twin perspective has allowed him to develop the kind of powerful and engaging websites that have made both site traffic and online sales soar.

Katie Bell

Studio Wrangler + Messaging Strategist

Katie has an eye for detail. As our resident Virgo, she makes sure no modifier is left dangling or dieline left unattended. With an extensive background in journalism, layout design and brand messaging, her dual degrees in English and Media have served her well. Deadline driven and thorough, Katie’s no stranger to putting in the hours to make sure the job is done right. She has written and designed for publications here in Portland, throughout New England and as far away as London. Katie is a liaison to the clients and as well as an internal work-flow manager helping the team keep it all flowing. Katie’s sweet manner and perfectionist ways, mixed with a silent yet deadly sense of humor will keep you on your toes. 

Cecelia Packard

Designer + Production + Trend Spotter

Cecelia has an artistic appetite for history and research that is never quite appeased. Taking on a number of leadership roles over the years, including curating and identity design for four student exhibitions at MECA, Cecelia’s attention to detail serves her and the studio well. With a vast knowledge of design history, hand-lettering, studio production and packaging design she will make sure your project is perfected. Cecelia has a thirst for knowledge and detail that serves her well as our resident trend spotter and production designer.

We abide by a simple philosophy...

"People will forget what you did, they will forget what you said, but they will never forget the way you made them feel."  – Maya Angelou

How to find us:

Pulp+Wire is located on the corner of Milk and Pearl Street (#2) in a funky street level retail space in beautiful Portland, Maine.

The Portland we call home:

Yes, we get lots of snow, it is cold in the winter, we eat a lot of lobster, and we like to talk about the weather. However our summers are spectacular, the fall is breath taking, and we would be lost without the fresh salty air of the atlantic waking us up every morning.

So no matter where in the world you are working, east coast or west, above or below the equator please feel free to call, or stop by to say hello, either way we are excited to talk about your products and synergise your brand evolution.

2 Milk Street
Portland, Maine 04101

Call us:

207 773 4700

Email us:

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Pulp+Wire 2 Milk Street, Portland, Maine 04101 • 207 773 4700 • ©2014 All Rights Reserved