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  • DennyMike's Sauces & Seasonings

    As one of Pulp+Wire's longest standing relationships, DennyMike's has evolved over the past decade. We recently debuted a new look, with the same colorful pallete, that's getting rave reviews.

  • Anointment Natural Skin Care

    Based in Novia Scotia Canada Anointment makes once of the most amazing, all natural lines of skin care. We have been blessed with the opportunity to brand and package the products to look just as amazing as the formulas.

  • Snappy Carrot Dip, Dunk, Scoop, Spread

    With the use of textures, illustrations and bold fonts we created a fun and flavorful brand for office favorite enhancer, Snappy Carrot.

  • Introducing The Gilded Nut Snack Co.

    Click here to learn more about this re-branding, and packaging as well as other savory snacks just launched.

  • Anointment New Mom & Baby

    Based in Novia Scotia Canada Anointment makes once of the most amazing, all natural lines of skin care. We have been blessed with the opportunity to brand and package the products to look just as amazing as the formulas.

  • Branding Rogue Industries

    Rogue Industries: branding and packaging to further define the unique front pocket wallet and handcrafted leather goods made in Maine. Defining a brand slated for huge growth, while keeping the company roots in tact...

  • WiseOne Superfoods Packaging Re-defined

    While creating this unique box, we made sure the experience of opening a WiseOne chocolate is comparable to unearthing a rare gem.

Welcome to Pulp+Wire - Brand Alchemists

Our clients bring us their passion. That’s the magic that powers our partnership for success.

We’re experts at helping them realize their visions in the stories we create to spark smiles and sales. Whether those tales are told through print, packaging or web pages, the communications we craft make each customer engagement an opportunity for the next. Those experiences transform mere consumption into the conscious purchasing practices that inspire true fulfillment. That enlightened approach to marketing is our mission. We call it Brand Alchemy, and we’d love to put its power to work for you.

Savoring Form and Flavor

Compelling, tightly-targeted food packaging & branding is a surefire recipe for whetting a customer’s appetite.

Sweet mercy these are tasty

Take a peek inside some of the sweeter packaging and branding work we’ve done for P+W clients recently…

Supplemental Stars

See a few of the dietary supplement stars P+W helped raise above the dense lifestyle-market landscape.

Fresh Faces

Discover a few of the fresh faces we’ve put on beauty products and balms that made them fly off our customers’ shelves.

Brand Bushwhacking

Our ingenious solutions for these outdoor oriented brands and industries led to success far from the beaten path.

Don't Fix, Refine

Why reinvent a brand that’s serving its company’s mission and customer needs? We don’t. Here’s a few of the corporate engines we helped refine.

Innovation through creative intuition

We help companies find their identity, grow to market and expand their brand horizons. We create beautiful creative and packaging for lifestyle brands that resonates with your target audience, we help you align with your core, your passion and your brand vision. We guide your energy to create packaging and brands that are not only unique, but authentic to who you are as a company. Then collectively build our your brand assets and launch you to market.

Crafting brand energy

We believe the magic is in the details, details that are driven by good strategy and smart, compelling creative. We help our clients navigate the marketing waters of package design and branding with a grounded sense of know-how, humor, and a healthy dose of focused universal energy.

Contact us and lets help you find your Energy of Success™

We focus on businesses and brands of all sizes, in every stage, from start-up to established corporations.

No one scores in today’s competitive market without doing their homework. We take the time to get to know you, your company and your competition to build the brand that can communicate your passion to your customers. Our collaborative process aligns your vision with our expertise to create a dynamic, holistic and sustainable strategic plan for your business’s long-term growth. We want you to love your brand, from there all the magic will fall into place. 

Here is look at how we approach each project.

Strategy + Research

The first step with any project start with a strategic brainstorm and research session. Our collaborative process of brand development aligns our brand expertise with the specific needs and goals of your company to create a dynamic, holistic and sustainable plan for long-term business growth.

We take groundwork, vision boarding, research and communication as the starting point for any great brand or re-brand. But to do this we need your input too. We won't just create a quick logo, or one-off website - we commit to your brand and consider it ours as well. Your success is our success and we can only do that is all parties are all in. 

Branding + Packaging

Once our research is complete we dive into the creative crafting your brand with intuitive knowledge of your trajectory and crafting your vision through some serious creative play. Our creative skill-sets include:

  • Logo Development
  • Brand evolution through consistent print and online media
  • Branding guides
  • Packaging
  • Dieline Creation
  • Container creation and sourcing
  • Web design & Programming
    (traditional, one-page, responsive, simple e-comm or full blown shopping experiences)

 

 

Market Visability + Collateral

To be viable you need to also make sure your customers continuously see your name, resonate with your brand culture and can find you products and purchase them easily in store. To do that we need to get you out into the world and promoting your brand. 

  • Collateral material (sales, retail, brochures and catalogs)
  • Trade show booth layout + design 
  • Trade show consulting and help with "where to be seen"
  • Environmental graphics 
  • Experiential events
  • Social media strategies for honest online communications
  • Targeting Search Engine Marketing campaigns

Public Realtions + Distribution

What good is a new brand if no one knows you exist. We will help you focus your efforts in the right direction to build and guide your brand for the best chance to being seen and (re)discovered. Pulp+Wire has an amazing extended network of distribution and on-shelf product marketers to help you through this final hurdle. Not to mention our Public Relations team has extensive knowledge of the retail world, bloggers to bend the ear of and media outlets waiting to discover you and your brand. 

  • Public relations 
  • Social media PR
  • Social media maintenance
  • Distribution help
  • In-store marketing 

Awards + Notables

Who We Are

We are your branding, creative strategy and package design workforce.

Founded in 2003 by  Taja Dockendorf, Pulp+Wire is best known for spearheading a creative energy shift that puts a spin on intuitive insight, creative imagination and packaging engagement. From their roots Pulp+Wire still believes in  having close, personal, client relationships that foster brand growth through honest communication. These talents have allowed her and her diverse team the ability to build the relationships and brands that have earned Pulp+Wire its award-winning reputation. Taja's ability to scale these talents to match particular client needs and build a solid creative strategy has granted Pulp+Wire both the broad perspective needed to manage multi-million dollar marketing accounts and the pinpoint vision that can focus a small client on the path to growth. Pulp+Wire has become a conduit for the pioneering power that has helped their clients become trailblazers in their own industries, and helped them align with their energy to creatively manifest brand success.

For Pulp+Wire it’s not just launching a new brand or re-imagining an established brand, that's just the start. For us, it’s all about cultivating relationships and want to be there throughout our client’s journey.

Taja Dockendorf

Owner + Creative Conduit

Taja’s intuitive insight, creative imagination and engaging style are the keys to her success. These talents have allowed her to build the relationships and brands that have earned Pulp+Wire its award-winning reputation for excellence. Her ability to scale these talents to match particular client needs has granted her both the broad perspective needed to manage mulit-million dollar marketing accounts and the pinpoint vision that can focus a small client on the path to growth. Drawing on her twin degrees in Industrial and Graphic design, New York and Boston-based business experience and the entrepreneurial spirit that fueled the growth of her agency, Taja has become a conduit for the pioneering power that has helped her clients become trailblazers in their own industries as well.

Sara Rosario

Art Director + Creative Strategist

Sara’s keen, creative eye has provided the artistic vision that’s helped shape the kind of compelling and cohesive campaigns that have earned P+W a host of print and packaging awards. With mouse and pen in hand, Sara comes well armed in expert use of the traditional and digital tools needed to paint the full spectrum of media required for any comprehensive campaign. Her innate aesthetic expertise and determination to exceed client expectations keeps her constantly searching for the ideal solution to any creative challenge. Once she’s locked onto that target, Sara won’t quit until the colors and forms she holds in her mind’s eye appear on the screen, page or package before her.

Katie Bernier

Designer + Brand Builder

Katie’s creative curiosity is a suite thing. She spends happy hours exploring the full range of Adobe Creative Suite programs to fashion the illustrations, graphics and designs that star in P+W campaigns. Her skill in crafting eye-catching artwork is matched by the precise technical talents that allow her to adopt her work to a host of web and mobile applications. As a former teacher with a master’s in education and a degree in Digital Arts and Design, Katie’s love of learning helps cultivate P+W’s warm and collaborative environment – a place where both Katie and her work shine.

Craig Sult

Web + Mobile Developer

Craig’s brain was born to build. While other kids were stacking Legos, Craig was building web pages. His passion for systems-based design led to a degree in Leadership and Organizational Studies with a minor in Management of Information Systems. But the technological talents that allow Craig to unlock the secrets of a complex coding convention or the intricacies of a website’s optimum architecture are tempered by his keen sensitivity to the human audience for his work. This twin perspective has allowed Craig to develop the kind of powerful and engaging websites that have made both site traffic and online sales soar.

Katie Bell

Studio Wrangler + Messaging Strategist

Katie’ visual/verbal skill-set grants has her double-duty vision. Her dual degrees in English and Media mean that no modifier dangles and no dieline strays from the twin focus of her sharp eyes. Her experience writing and designing for a host of local and international publications yields a global perspective on the brand stories and designs under her care. And her position as client liaison and internal workflow manager ensures a seamless path between project goals and the creative solutions that realize them. Katie’s sweet manner belies the strict standards she maintains for every assignment she shepherds towards completion.

Cecelia Packard

Designer + Production + Trend Spotter

Cecelia has an artistic appetite for history and research that is never quite appeased.That passion fueled her curation and design work for several seasons of exhibitions by her art school peers. She brought her extensive knowledge of design history, hand-lettering and studio production and packaging with her when she first walked in P+W’s front door. Since that day, she’s used those skills to maintain the strict artistic and technical standards of every mock-up and mechanical she monitors. And Cecilia does it all while staying abreast of the industry trends that keep P+W’s work poised on the cutting-edge of creative brands.

The Portland we call home:

Living on the edge does have its advantages. Our location in Portland, Maine puts us a bit off the beaten path, but in the heart of what sustains us: salt air, spectacular summers, and yes, plenty of snow. But a cold winter morning is just the thing to fire up the kind of crazy creatives who call our town home. Whether you pay us a virtual visit or knock on our door in the heart of our city’s Old Port, we look forward to sharing more of our story and—of course—hearing yours!

Pulp+Wire
2 Milk Street
Portland, Maine 04101

Call us:

207 773 4700

Email us:

hi@pulpandwire.com
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Pulp+Wire 2 Milk Street, Portland, Maine 04101 • 207 773 4700 • ©2014 All Rights Reserved