Who, Us?

We work with open minds in an open space.
We treat our clients like family.
We help grow cool brands to market.
We align heritage brands with modern audiences.
We love a good time.

The Magic.

We believe the magic is in the details—details driven by clear vision, sound strategies, and award-winning creative. We help our clients navigate their branding and marketing journeys with expert insight, a healthy dose of humor, and a focused flow of universal energy.

The Backstory.

Founded in 2004, Pulp+Wire is an award-winning, full service, consumer packaging, branding and marketing agency located in Portland, Maine. The company specializes in helping natural and organic foods and lifestyle brands discover their unique identity and creating the websites, packaging, creative collateral, and social media strategies that resonate with the booming audience for their products. As passionate “brand alchemists,” P+W revels in the magic science of creative exploration that can turn a brand into gold. This client-collaborative process leverages both intuitive and analytical power to communicate the authentic corporate ethos that beats at the heart of the most successful brands.

Taja Dockendorf

Owner + Creative Conduit

Taja’s intuitive insight, creative energy, and laid-back leadership style are the secret to her success. She shaped Pulp+Wire into a branding and packaging powerhouse with the vision, drive, and resourcefulness that’s unique to entrepreneurs. Her knowledge and passion have inspired a long string of branding, packaging, and creative campaigns that have ignited sales for scores of natural, organic, and lifestyle brands both locally and nationally. Taja has become a cheerleader, creative conduit and brand therapist for her clients–empowering them to blaze their own trails from the revitalized brand foundations she helps them to build.

Work + Life Balance
find Taja wake-surfing after work with her boat captain, two kids, and pigs.  

Sara Rosario

Art Director + Creative Strategist

Sara proves that exceptional design is in the details. Her keen, creative eye has provided the guiding vision that’s earned Pulp+Wire a host of print and packaging awards, as well as numerous features on The Dieline. Whether on screen or on the shelf, Sara’s attention to detail, innovative insight, and artistic expertise keeps her clients’ products prepped and polished for sales. As P+W’s most senior employee, Sara’s extensive knowledge of design, unique sense of humor, and unflinching willingness to lend a hand (with projects, or to finish off the other half of your cupcake), make her a super sweet, well-loved member of the team.

Work + Life Balance
find Sara on the softball or soccer field

Katie Bernier

Senior Designer + Illustrator

Katie’s creativity spans a wide spectrum of media. With either mouse or pen in hand, Katie brings brands to life through the unique, personalized packaging and illustrations she creates. Her infectious energy and technical and design expertise, ignite the artistic journey that leads from vision board to store shelf. As a former teacher with a Master of Education and a degree in digital arts and design, Katie’s love of learning (and sweet dance moves), help cultivate Pulp+Wire’s warm, collaborative environment.

Work + Life Balance
find Katie playing field hockey, doodling, or strumming the guitar

Bryan Wiggins

Brand Strategist + Copywriter

As resident word-nerd and narrative nut, Bryan’s happiest plotting the arc between client and customer passions or setting the scene for a back-of-box pitch. His former illustration career adds a rich visual vocabulary for him to draw upon when sketching or scribbling through his moleskin for fresh ideas. Bryan’s constant search between text and image for an ideal concept serves him well as the co-author of the brand books he shapes with the team to crystalize a client’s identity. Whether building a brief deep enough to outline an entire corporate ethos or condensing tagline copy to crow in three or four words, if there’s a tale to tell well, Bryan usually finds a novel way to do it.

Work + Life Balance
find Bryan in the mountains, or writing about them

Katie Bell

Operations Manager + Messaging Strategist

Katie has an eye for detail. As Pulp+Wire’s resident Virgo, she ensures that no modifier is left dangling or dieline goes unchecked. With an extensive background in journalism, layout design, and brand messaging, her dual degrees in English and media have served her well in a dynamic agency atmosphere. Deadline-driven and thorough, Katie’s no stranger to putting in the hours to make sure the job is done on time, on budget, and that it exceeds the client’s expectations. She has written and designed for publications here in Maine, throughout New England, and beyond. Her patient and thoughtful temperament and witty sense of humor leave a lasting impression on clients and colleagues alike.

Work + Life Balance
Find Katie checking out local music

Cecelia Packard

Designer + Production Manager

Cecelia has an artistic appetite for history and research that is never quite appeased. That passion for design history, coupled with an innate knowledge of printing processes, attention to detail, and a take-charge attitude have earned Cecelia the role of production manager at Pulp+Wire, ensuring that every finished project is printed on time and on budget. When Cecelia isn’t prepping a dieline for press, you can find her designing for brands, packaging, and print too.

Work + Life Balance
find Cecelia running the trails around town in rain or shine…or snow

Zoe Gordon

Brand Manager + Strategist

Zoe’s organizational instincts, keen client sensitivity, and top-down perspective make her a natural for managing communications and workflows. Her questions and insights effortlessly streamline an initial brainstorming session into the deep roots needed to support a brand plan. Zoe’s sharp editorial eye helps her keep both copy and creative focused on the shortest distance between a well-positioned package and a customer’s cart. Her disciplined approach to keeping clients and staff in sync and on point is tempered by an easy laugh and unflinching positivity that inspires the most synergistic teamwork, and helps bring out the best in a brand. Plus, you are going to love working with her.

Work + Life Balance
Find Zoe in down dog, eating a corndog, or with her dog Charlie

Craig Sult

Web + Mobile Developer

Craig’s brain was born to build. While other kids were stacking Legos, Craig was building web pages. His passion for systems-based design led to a degree in leadership and organizational studies with a minor in management of information systems. But the technological talents that allow Craig to unlock the secrets of a complex coding convention or the intricacies of a website’s optimum architecture are tempered with his keen sensitivity to human audiences. This twin perspective has allowed him to develop powerful and engaging websites that have made both site traffic and online sales soar.

Work + Life Balance
Find Craig screaming at his screen during a Browns’ game

Jill Lynch

Social Media Content Creator

From hand rendered type to a beautifully organized recipe post Jill has a knack for focusing on the pretty details that make social media posts interesting. With a background in graphic design and typography and an eye for both strategic positioning and unique graphic details Jill stays connected to the steady pulse of what is on trend  and how best to get users to take notice. From Instagram to Pinterest, Jill knows the platforms to position brands for the engagement ROI that all clients seek.

Work + Life Balance
find Jill taking long walks on the beach and tending to her cactus babies

Christina Nugent

Social Media Manager + Content Strategist

Christina is fluent in both sarcasm and emoji. A voracious content consumer, she’s always connected to the constantly changing world of social, searching for innovative ways to breathe new life into a brand’s online presence. With a background in creative writing and design, and a degree in film, Christina can build the brand stories that both captivate and engage across all social media platforms. Her focus at Pulp+Wire is on the client, their personal voice and aesthetic, and strategizing ways to channel that energy through the text and visuals that can relay each brand’s unique story to a local, national, or global audience.

Work + Life Balance
Find Christina whipping up a batch of sweets or her latest piece of fiction