Our account manager, Michael Geneseo, was recently featured on the popular men’s lifestyle website, “The Art Of Manliness”, discussing his experiences in the world of advertising and graphic design. Mike educates people about the reality of his work and offers advice to others who might be interested in entering the creative field.

Here’s a small excerpt: “The advertising business these days isn’t as glamorous as it was during the heyday of Madison Avenue, when Don Draper and company came up with campaigns over three martini lunches. But now that an ad man needs to know not only how to work with traditional media but help companies with their online presence as well, it’s a career that’s as interesting and creatively challenging as ever. Michael Geneseo knows all about straddling those different worlds. He’s the Client Manager for the aptly named Pulp+Wire, a graphic design, web, and advertising firm that works with companies on both print and web ad campaigns. Mike may not be able to tell you how to get a Mad Men haircut, but he does offer plenty of tips for making it in the advertising biz…”

Read more: So You Want My Job (Advertising Executive) w/ Michael Geneseo