Branding | Advertising | Visitor’s Guide and Map | Brochures | Mobile Platform

As a non-profit collective of retailers, budget has always been an area of concern, especially considering that FreeportUSA is the primary marketing entity of Freeport, Maine, the state’s top tourist destination. As home to heavy-hitting retailers like L.L.Bean, ColeHaan and Thos. Moser (among others), FreeportUSA faces the ongoing challenge of balancing the image of a top retail destination and quaint Maine village. Brand and creative considerations had to be central while also remaining sensitive to time and budgetary constrictions.

Starting with only one marketing piece (annual map and visitor’s guide), Pulp+Wire worked to create campaign pieces and flexible solutions that would attract tourism and create room in FreeportUSA’s annual marketing budget. In just a few short years, Pulp+Wire and FreeportUSA have been able to attract new membership growth by also crafting an innovative mobile directory platform.

Using dynamic, locally sourced imagery and bespoke textural elements, Pulp+Wire was able to create award-winning work within FreeportUSA’s budget in a format that allowed the elements to be reworked and reused, accommodating changing needs without having to reinvent the entire campaign for each piece.

The recent rebrand of the organization from Freeport Merchant’s Association to FreeportUSA has worked in concert with the existing brand and aesthetic created by Pulp+Wire. Past efforts have positioned FreeportUSA to market more effectively, both to and on behalf of its members.