Logo | Branding | Website

Heritage Chiropractic is a dynamic, progressive chiropractic practice that acquired a new partner and a new satellite office in 2010. After eight years of successful practice with very little marketing or web presence, they decided it was time to revisit their promotional and marketing materials.

With plans to build and expand the practice over the next five years in conjunction with widening the range of offerings that patients had access to through their offices, Heritage felt that the practice was missing out by not effectively communicating to potential clients and by continuing to run parallel to “traditional” medicine.

Pulp+Wire was sought out to help address the brand’s identity, starting with the name of the practice and working from the ground up. Taking cues from the medical, pharmaceutical and nutriceutical industries, we created a logo and brand foundation that aligned with traditional and homeopathic medicine, as well as the chiropractic community.

The practice relaunched as Heritage Integrative Healthcare, paying off its commitment to use a wide range of techniques and manage its patient’s symptoms as well as the commitment to being a resource for the medical community. With the logo and corporate stationery established, we turned our attention to the creation of a dynamic website that would act as a resource for medical professionals and patients without being too content-heavy.

Finally, Pulp+Wire was tapped to create new signage, advertising and promotional graphics to further boost the practice even as they took on another doctor and planned further growth.