The Team
Welcome to the next generation of creative, strategy, web and mobile
— meet the Pulp+Wire team:
Meet Taja [dockendorf]:
» Principal
» Creative Director
» Web & Mobile Design & Development
» Creative Strategist
Taja is a graphic design and advertising professional with a proven track record for providing outstanding creative solutions to clients of all sizes both locally and internationally. She has managed multi-million dollar creative accounts and created award-winning design for small businesses alike, making her and P+W one of the most in-demand, and most referred design houses in the Northeast. Honing her creative skills in both New York and Boston, Taja’s unique approach to a client-centric collaborative effort has been vital in consistently earning the firm multiple graphic design and advertising awards over the years.
The Back Story: Owning and operating her first restaurant at the age of 22, Taja’s drive comes from a long line of entrepreneurs. Her management experience in the culinary world coupled with a degree in both Industrial and Graphic Design is what drove her love (and success) for crafting impressive packaging and creative for restaurants and food products alike. Operating under a few different names including T.Doc Creative and P.Doc Creative, Taja has been principal of the respective firms for over 8 years and in March of 2010 re-branded the company away from the namesake title of T.Doc to bring Pulp+Wire to market. The reinvigorated brand, superior client reputation and word-of-mouth growth are only part of this award winning formula and a testiment to the team she is so proud of today.
Her intuitive creative nature and focus on the client has delivered compelling design for a wide range of clients on the local, national and international scale. A noted speaker on branding and creative development Taja’s real reputation comes on the client side for being known not only as an outstanding creative but also for her sense of humor, willingness to really listen to the client needs and ultimately surpass their expectations.
Meet Michael [geneseo]:
» Account Manager
» Creative Strategist
» Social Media
» Copywriter
» Illustrator
The most seasoned member of the team, Mike will charm you with his allusive banter as well as his deep commitment to every client. Michael is our communications designer and provides rock solid concepting and copy writing experience. As Pulp+Wire’s client manager, Mike brings both a real world point of view to all projects, broad experience in project, staff & client management as well as working closely with the creative team to make sure we all stay on task.
The Back Story: Mike has an impressive management and marketing background and brings over 10 years of expertise to the table at the helm of several restaurants in the Boston area as well as team management with TD Banknorth in Portland. A graduate of Emerson College’s Communications program, Michael’s focus in Journalism and Public Information is honed by an attention to detail, keen intuitive design sense and natural curiosity regarding media and audience interaction. Michael’s work is characterized by a deep understanding of how to effectively communicate a compelling message to dynamically varied audiences.
Meet Sara [rosario]:
» Senior Designer
» Creative Liaison
» Web & Mobile Design
» Programming
Sara joined Pulp+Wire way back in the pre-mobile days of 2008 and, as our Senior Designer, brings a fresh perspective and creative prowess to every project she tackles (even if that means learning a new coding language). While at P+W Sara’s design work in the field of print and packaging have won numerous awards for outstanding creative, her approach is direct, concise and always focused on the client. Over the past few years Sara’s work has been integral on web creative, e-commerce, logos and art direction for tourism clients, product packaging and national campaigns.
The Back Story: A graduate of Simmons College in Boston where she studied graphic and web design, Sara is a creative asset and a key element in all design and web creation projects. Her love for all things outdoors and sport oriented spirit, mixed with a keen sense of humor always keep things interesting in-house.
Meet Daniel [snyder]:
» Production Manager
» Video, Music & Mobile Production
» Social Media
» Copywriter
Dan’s role at P+W is as a production manager to keep us all in line. Snyder works with clients and staff to manage and facilitate all creative projects and planning, as well as lead in-house video and music production services. With a proven track record of viral videos under his belt Daniel is our producer, script writer and go to guy for any new media needs.
The Back Story: Dan comes to the firm as a former artist manager with Intrigue Music (known for managing industry legend James Brown, Steve Lillywhite, Bell X1). At Intrigue, Snyder worked with executives to help identify and develop talent, and exploit copyrights by licensing music to traditional producers and music supervisors for synchronization with TV, film, advertising, video games, and other interactive media. Dan’s work has also been featured in video docs by TIME Magazine, WIRED Magazine, People Magazine, Maxim, MTV, BBC TV, National Geographic, TLC, and in documentary films by the Emmy Award winning production company, Rikshaw Films. As a film producer and writer, Dan’s latest digital shorts have been featured by the creative team at Will Ferrell’s comedy website Funny Or Die and IAC’s College Humor, among other notable entertainment blogs and websites. As a record producer and songwriter, some of Snyder’s most recent collaborations have included work with multi-platinum selling record producer Chad Dexter.
Meet Craig [sult]:
» Website & Mobile Development & Programming
» Officer of Compliance & Usability
» WordPress, CMS, e-comm and more…
Craig’s dabbling in HTML began in 1994 as a teenager when he would create static pages for family and friend information, similar to the information presented on popular pages like Myspace and Facebook minus the ingenious networking and dynamic capabilities, which weren’t available “back in the day”. A graduate CMTC and USM with a Bachelors majoring in Leadership and Organizational Studies (LOS) with a minor concentration in Management of Information Systems (MIS), Craig ventured into the world of web and quickly learned that his true calling was as a Web Developer.
The Back Story: Having the experience of over 15 years development under his belt helps him understand the limits that coding technologies of today have on structural layouts and how to push those limitations in creative ways. Craig brings to the P+W team a deep knowledge of customer usability and compliance mixed with design know-how and an outstanding sense of humor when faced with our very regular designer/programming challenges. When faced with said challenge, it is that opportunity that Craig shines and always gleans a new tip or trick (or gray hair) from the outcome.
