The Magic.

We believe the magic is in the details—details driven by clear vision, sound strategies, and award-winning creative. We help our clients navigate their branding and marketing journeys with expert insight, a healthy dose of humor, and a focused flow of universal energy.

The Backstory.

Founded in 2004, Pulp+Wire is a 100% female founded and owned award-winning, full service, consumer packaging, branding and marketing agency. Pulp+Wire specializes in helping natural and organic foods, cannabis, hemp and lifestyle brands discover their unique identity and creating the websites, packaging, creative collateral, and social media strategies that resonate with the booming audience for their products. As passionate “brand alchemists,” Pulp+Wire revels in the magic science of creative exploration that can turn a brand into gold. This client-collaborative process leverages both intuitive and analytical power to communicate the authentic corporate ethos that beats at the heart of the most successful brands.

Taja Dockendorf

Owner + Creative Conduit

Taja’s intuitive insight, creative energy, and laid-back leadership style are the secret to her success. She shaped Pulp+Wire into a branding and packaging powerhouse with the vision, drive, and resourcefulness that’s unique to entrepreneurs. Her knowledge and passion have inspired a long string of branding, packaging, and creative campaigns that have ignited sales for scores of natural, organic, and lifestyle brands both locally and nationally. Taja has become a cheerleader, creative conduit and brand therapist for her clients–empowering them to blaze their own trails from the revitalized brand foundations she helps them to build. A driven entrepreneur Taja is also a contributing editor for Forbes online and an investor in emerging brands, and technologies. Taja has co-founded multiple other brands and companies outside of Pulp+Wire over the years allowing her the insights and understanding key to being an integral part of any brand strategy and growth plan.

Work + Life Balance
find Taja wake-surfing after work with her boat captain, and two kids

Naomi Davidowitz

Managing Director

With combined talents in internal operations, business and project development Naomi knows how to make a brand grow, keep client benchmarks, and strategic growth in check. Naomi brings with her not only NYC hustle, but extensive design agency, CPG brand management and televisions experience plus, a talent for managing cross-functional teams. But more, Naomi’s holistic approach to corporate and client management at Pulp+Wire is to foster long-term relationships, mixed with measured goals, add a dash of grounded humor – basically a recipe for awesome.

Work + Life Balance
Find Naomi running at dawn and enjoying good eats with her husband, two rescue pups, and two daughters

Sara Rosario

Design Director

Sara proves that exceptional design is in the details. Her keen, creative eye has provided the guiding vision that’s earned Pulp+Wire a host of print and packaging awards, as well as numerous features on The Dieline. Whether on-screen or on the shelf, Sara’s attention to detail, innovative insight, and artistic expertise keep her clients’ products prepped and polished for sales. As P+W’s most senior employee, Sara’s extensive knowledge of design, unique sense of humor, and unflinching willingness to lend a hand (with projects, or to finish off the other half of your cupcake), make her a super sweet, well-loved member of the team.

Work + Life Balance
find Sara on the softball field, in the yoga studio or rescuing another Great Dane in need

Bryan Wiggins

Brand Strategist + Copywriter

As resident word-nerd and narrative nut, Bryan’s happiest plotting the arc between client and customer passions or setting the scene for a back-of-box pitch. His former illustration career adds a rich visual vocabulary for him to draw upon when sketching or scribbling through his moleskin for fresh ideas. Bryan’s constant search between text and image for an ideal concept serves him well as the co-author of the brand books he shapes with the team to crystalize a client’s identity. Whether building a brief deep enough to outline an entire corporate ethos or condensing tagline copy to crow in three or four words, if there’s a tale to tell well, Bryan usually finds a novel way to do it.

Work + Life Balance
find Bryan in the mountains, or writing about them

Katie Bell

Operations Manager + Messaging Strategist

Katie has an eye for detail. As Pulp+Wire’s resident Virgo, she ensures that no modifier is left dangling or dieline goes unchecked. With an extensive background in journalism, layout design, and brand messaging, her dual degrees in English and media have served her well in a dynamic agency atmosphere. Deadline-driven and thorough, Katie’s no stranger to putting in the hours to make sure the job is done on time, on budget, and that it exceeds the client’s expectations. She has written and designed for publications here in Maine, throughout New England, and beyond. Her patient and thoughtful temperament and witty sense of humor leave a lasting impression on clients and colleagues alike.

Work + Life Balance
Find Katie checking out local music

Alyssa Romero

Web + Mobile Developer

While Alyssa is a self-proclaimed scrappy developer, she brings a refined, poised, and thoughtful approach to all digital projects across an array of platforms and technical applications. Eager to confront and overcome new challenges, Alyssa quickly learns new technologies, processes, and software to continue to diversify her approach and tool kit in a field that is ever-changing. With her keen ability to quickly organize and prioritize a project’s needs, Alyssa ensures all deadlines and products are delivered with momentum, on time, and successfully.

Work + Life Balance
Find Alyssa exploring Portland with her dog Foster as she acclimates to the North East after years of living in much warmer climates. 

Charlotte Redmann

Social + Brand Collaboration Manager

Charlotte’s CPG brand knowledge spans a wide spectrum from managing mass-market social brands on the liquor side to start-up foods brands. She brings social brands to life through thoughtful, ROI-driven strategies, and makes sure her clients stay innovative in the constantly changing social world. Her infectious charm, mixed with brand expertise, and thoughtful brand scalability is why brands love having her manage their growth.

Work + Life Balance
Find Charlotte enjoying the simple things in life her family, running trails, or serving up the perfect British accent (she was born in the UK).

Liz Lovasco

Design Director

With big-city chops and a passion for building distinct CPG brands, Liz beautifully blends her design philosophy and passion areas into the Pulp+Wire’s ethos. Holistic brand creation, top-notch visual identity systems, and compelling creative concepts have propelled Fortune 500 companies forward throughout her career. Liz’s collaborative approach brings out the best in her team as her strategic process strengthens the stories she visually tells for brands. While Liz possesses a wide range of experiences with companies big and small, you’ll often find her with her sleeves rolled up and knee-deep in the nitty-gritty details of packaging design and development.

Work + Life Balance
Find Liz running beachside, gardening, traveling, and fully leaning into life in Maine with her husband and dog Jimmy. 

Anna Taylor

Design Director

Anna’s extensive graphic design background and small agency experience make her a valuable player on the P+W team. A collaborator to her core, she believes the best ideas are created together. She is inspired by the design process and loves seeing her work come to life. Clients love it, too! Anna has a knack for details and can spot a typo from across the room, but it is her creative thinking and positivity that truly prepare her for success.

Work + Life Balance
Find Anna behind the film camera, or playing disc golf on courses all over Maine

Rachel Bowes

Digital Ad Manager

Rachel is fluent in all things digital. She is always connected to the constantly changing world of digital marketing and social media searching for innovative ways to breathe new life into a brand’s online presence. Rachel can build the digital brand stories that both captivate and engage across all media platforms. Her main focus at Pulp+Wire is on the client, their digital engagement and commerce goals, and strategizing ways to channel that energy through all media spends. She will provide oversight, activation and leadership on a variety of digitally-based projects including digital ad creation, monitoring and activation, social management, spend management, banner advertising, email marketing campaigns, influencer activations, cross-promotions, website SEO & SEM, reporting and more.

Work + Life Balance
Find Rachel relaxing and enjoying the ocean in Cape Elizabeth, while also managing her dog Apollo’s growing Instagram fame.

Lindsey Mandel

Senior Brand Manager

With years of NYC experience under her belt, Lindsey chose Pulp+Wire as her new home where she leads integrated teams through all phases of brand development, strategy, and implementation, beginning with the strategic definition of business goals and KPIs based on analytic data and user research. Her vast knowledge of deep and diverse client management positions Lindsey, her accounts, and her team for optimal end results. Strong workflow management of concurrent projects ensures client deliverables are completed on time, on budget, and on-brand.

Work + Life Balance
Find Lindsey bouncing between New York and New Jersey with her husband, kids while always looking for a reason to travel. 

Kate Lord

Web + Production Traffic Manager

Kate’s ability to shift between meeting specific client needs and their long-range corporate goals grants her the vision to manage complex social strategies and strategic marketing plans. With a focus forged from her fashion background and experience managing mass-market accounts, Kate thrives at the multitasking pace demanded by the quickest-growing brands. Her passion for nurturing new learning and relationships grants Kate the mind and drive that you want to lead your account.

Work + Life Balance
Find Kate exploring the outdoors with her K9 companion, Penny, and enjoying local eats with her human companion.

Gabrielle Alfiero

Brand Manager

Deadline-oriented and super adaptable, Gabrielle’s background in both experiential marketing and journalism informs her approach to brand building. Comfortable with fast-paced, multifaceted projects, Gabrielle’s compassion, precision, and positivity inform her client relationships. Coupling the agility and poise needed for in-depth brand strategy and execution with a reporter��s inquisitiveness, her attention to detail and innate curiosity help growing brands achieve their visions.

Work + Life Balance
Find Gabrielle coloring with her daughter, son and perfecting her milk-to-coffee ratio

Rachel Adams

Packaging + Production Designer

Rachel can turn out an FDA compliant package and perfected dieline like no one else. Her eye for detail and creative swiftness comes from years of big-brand CPG experience in the food world. When Rachel isn’t designing the next big brand or fine-tuning a packaging dieline, you can find her helping the team with all things production and creative. Have a question about USDA, UPC’s, NFP’s, etc?  Rachel can help you out!

Work + Life Balance
Find Rachel enjoying time spent outdoors with her 3 boys and husband.

Melissa Jolly

Senior Brand Manager

A true hybrid of left-and-right brain thinking Melissa is both a seasoned creative director and brand manager with over 20 years of experience wrangling, executing for, and driving success for corporate clients, higher education, and CPG brands alike.  Melissa sees obstacles as opportunities to not only drive brand growth but to uncover the unknown through creative exploration and solution-based management. After years of guiding larger teams through complex agile systems, navigating and supporting creatives to bring their best to each project, and leading UX and UI teams, Melissa is the powerhouse, with infectious energy ready to guide your brand and keep your projects on task.

Work + Life Balance
Find Melissa multi-tasking and navigating life in Boston with her kids, husband, and dog Luna. 

Betsy Cathcart

Brand, Web + Packaging Designer

Betsy brings her love for illustration, typography,  web and packaging design (a full multidisciplinary designer) to the P+W team. Years of working and building creative teams with a focus on packaging and illustration have given Betsy the insight and knowledge to fully understand the consumer-centric landscape of CPG brands. Warm and welcoming Betsy has an eye for detail and an unwavering ability to make creative visions come to life on paper, digitally, and strategically.

Work + Life Balance
Not to be confused with her Twin sister, find Betsy excitedly looking forward to Thanksgiving each year while residing in Portland with her husband. 

Erin Griffin

Brand, Web + Packaging Designer

Erin brings a wide variety of insight from both small and large agencies to the P+W team with a focus on branding and packaging and production. More than just a skilled designer, Erin balances her analytical and creative brains, which are constantly working in tandem, to perfect each client’s needs. Her sharp focus inspires both innovative designs as well as the logistical and creative reasoning needed to build the strongest CPG brands on shelf, and online.

Work + Life Balance
Find Erin shooting OG film photography, and embracing all of Maine’s magical seasons with her love for skiing, paddle boarding, and hiking.

Jill Lynch

Social Media Content Director

From hand-rendered type to a beautifully organized recipe post, Jill has a knack for focusing on the pretty details that make social media posts interesting. With a background in graphic design and typography and an eye for both strategic positioning and unique graphic details, Jill stays connected to the steady pulse of what is on-trend and how best to get users to take notice. From Instagram to Pinterest, Jill knows the platforms to position brands for the engagement ROI that all clients seek.

Work + Life Balance
find Jill taking long walks on the beach and tending to her cactus babies

Marina French

Social Media Content Specialist

Marina brings both the keen eye of a seasoned outdoor photographer and savvy creative content to the team. Her love for embracing and capturing outdoors and lifestyle brands mixed with her creative spirit and even-keeled energy make her a perfect match for the fast-paced world of CPG content creation. You will find her both behind the lens, crafting a well-timed Instagram reel and creating the visuals needed to tell our brand’s stories.

Work + Life Balance
Find Marina somewhere hiking, sailing, relaxing in Maine capturing beautiful photographs of exactly why we chose to call Maine home.

Caili Elwell

Brand + Digital Storyteller

Caili is a storyteller. She’s helped nonprofits, emerging brands, and private companies creatively tell their stories and build up their brands. Success in her career has been built largely on an ability to analyze facts and assess situations quickly, develop the corresponding narrative, and deliver compelling content and communications. She’s always looking for a chance to help elevate companies and products that place economic, environmental, and social responsibility on the same level. She has practical experience as a copywriter, editor, content marketer, and brand strategist. Caili believes strongly that great content begins with clear messaging, and that clear messaging starts with the right data.

Work + Life Balance
Find Caili manifesting her next big idea, recording a motivational podcast, or just hanging with her family enjoying the simple pleasures of life.