Originally featured on MCED
Taja Dockendorf is the founder of Pulp & Wire, a Portland-based brand strategy and launch firm that has worked with multi-million dollar marketing accounts and small businesses throughout the Northeast. She honed her skills at firms in New York and Boston before movi [more...]
We are off and running after a long weekend, and a short week ahead and I totally have Summer on the mind...
It was colder than I think we all would have liked (on the East Coast) this past weekend but we made the best of it. From bachelorette parties, for birdwatching, to birthday parties, t [more...]
Launching at Expo West is daunting, nerve-wracking, and exciting!
Once you get to the show, it can be overwhelming to be surrounded by so many brands. But at Pulp+Wire, we LOVE it! We spend the year focused on the 6-month schedules that separate Expo East and Expo West. We prep branding and packagi [more...]
All of us at P+W are excited to showcase the re-brand we completed for Green Bee Honey Soda (www.greenbeesoda.com). The rebrand included a logo refresh, refined copy, and new labeling with a mix of finishing treatments to allow the pressure sensitive label feel more like a screen printed bottle. C [more...]
Head on down to Serenity Acres Farm and you might just be lucky enough to meet Frodo, Cocopuff, Dorothy, or Luna. No, this isn’t an amusement park or Middle Earth, this is the home where Serenity Acres Farm soap is created.
Our team designed the packaging for the cruelty-free and all-natural goat [more...]
As we sweep up rogue confetti from New Year’s celebrations and turn to social media to publicly voice our resolutions (to hold ourselves accountable, maybe?), we look forward to the new year and the social media trends it will bring.
Here are our predictions:
1. Mobile will continue to outpe [more...]
Celebrating a City's Commerce:
Building a brand that has it's own voice is never an easy task...
Sometimes a small shift in perspective can make a big difference. Such was the case when Pulp+Wire was hired to help Portland Downtown design its new corporate logo. The local non-profit agency is [more...]
For many food and beverage brands, summer means touring the tradeshow loop: Natural Products Expo East, Sweets and Snacks Expo, PMA Fresh Summit, and many more.
Summer Fancy Food Show in NYC is just around the corner, starting June 28th and ending June 30th. In the midst of passing out samples, tal [more...]
Let’s be social: Meet Meerkat & Periscope
“Dog hair is the best fashion accessory,” says Lee Turner as he brushes another tumbleweed of dog fur from his jeans.
I’m on minute 11 watching Jake the dog be de-tangled by his eclectic groomer from Camp Run-a-Mutt in San Diego. At t [more...]
This years Maine Center for Entrepreneurial Development Top Gun Class was quite near and dear to us here at Pulp+Wire. With three clients in this class we felt quite honored to also be included in the pitch night panel among our esteemed colleagues and peers. (more…) [more...]