Web design as sweet as sugar
challenge + solution
With a focus on high-quality ingredients and a brand that responsibly sources their ingredients, cocomama’s Fair Trade™ baking mixes and hot cocoas are sweet treats to savor. Pulp+Wire worked with cocomama to make the web experience feel more like a lifestyle than just an e-commerce experience.
Highlighting photography and beautifully designed infographics, Pulp+Wire told cocomama’s story in a visually pleasing way, that also was easy to navigate and encourage the consumer to purchase after learning more and experiencing the brand.
By figuring out where the brand wanted to go and who they really are, Pulp+Wire was able to take them from their half-baked and inauthentic past to a rich future.