Good Jane

deliverables Strategy + Vision // Packaging // Brand Consulting

challenge + solution

With the quickly evolving market, Good Jane came to us with a lifestyle-focused vision for their line of CBD topicals and pills. Good Jane wanted to create a gender-neutral brand that would appeal to all ages; a brand that looked both high-end yet attainable, and a brand that would not scare away new users to CBD. The result was a color mix of deep woodsy greens, a softer blush to balance the darker tones and copy with personality that would bring a smile to your face.

The brand’s irreverence is meant to be light-hearded while creating trust and understanding; Millenials, Gen-X families, and boomers alike can all benefit from CBD in our daily lives. Hey, sometimes we all need to chill out a bit and Good Jane’s line of products are here to help no matter what the day throws your way.

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