Newvana Cocktails

deliverables Strategy + Vision // Brand Consulting // Packaging // US Market Introduction // Digital, Social + PR Management

Newvana Cocktails

Pura Vida from Costa Rica

Costa Rica-based Newvana Mixers came to Pulp+Wire to help name, brand, and package their new line of natural cocktail mixers specifically targeted for the U.S. market. Pulp+Wire also helped with digital brand activations to build early awareness and create a year-long integrated campaign to launch this new brand to market. Highlighting the country’s Pura Vida lifestyle, the brand and digital marketing feel authentic and the perfect pour to start a party.

Social Media Content + Management

Custom Photography

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