Power of the peel
Rind Snacks, lead by a New York City-based venture capital manager had the vision to take a big bite out of a global healthy snack market projected to reach $32B by 2025. What better way than to create products that use the whole fruit and the nutritional benefits that come with such a bold choice for the shelves. Pulp+Wire worked with Rind Snacks to create a brand that lets the product speak for itself and its no-frills focus put the spotlight squarely on the natural beauty of its sweet and sour superstars. Positioned for launch in the northeast and West Coast, Rind Snack’s bracing for the rich reception that its pure and powerful full-fruit flavor is sure to inspire.