Thirty Acre Farm
Fermented and perfected in Maine
challenge + solution
From harvest to jar, Thirty Acre Farm is one of New England’s favorite lacto-fermented side dishes. Pulp+Wire helped increase the brand’s visibility with a new brand, logo, illustrations, collateral, and website.
A Maine favorite, a simple, homespun label wasn’t doing it anymore for Thirty Acre Farm. Working with Pulp+Wire the old kraft label was gone and in its place, a clear label that let the beautiful colors of the farm-fresh beets, cabbage, and carrots shine. Vibrant illustrations of the vegetables paired with a bold logo and tagline calling out the Maine-grown produce elevated the brand in an authentic way.
The new look celebrates the brand’s transparency; Thirty Acre Farm grows the food they ferment and their new logo and packaging doesn’t hide anything; instead, the clear jar shows the goodness waiting for you inside the jar.