From start-ups to established enterprises, our holistic branding & marketing process finds the focus that builds enduring brands.
We ask, analyze, surf, and survey to get the client history, industry background, and competitive perspective we need. These rounds of interviews, research, and analysis take place in-house and out until we see just how your product can meet market needs.
After the territory’s scouted, it’s time to define or refine the vision and voice of your brand. Our three-phased “Brand Plan,” begins with a detailed Brand Brief, evolves into a collaborative Brand Deck, and ends in the 20-30 page “Brand Book” that serves as the definitive resource for showing and growing your brand.
Your corporate logo is just the first of the materials crafted to get your brand into the public’s hands. Then we create the kind of killer collateral that can really connect with your target market.
Pulp+Wire first caught fire with our award-winning packaging. We cover every detail, from cost analyses and container selection to print design and production. It all leads to shelf-stoppers with the power to catch every eye in the aisle.
A website’s right for almost every business. The trick is designing one that meets your customers’ needs. P+W taps the left and right brain power of our multitalented staff to create rich, responsive sites with the dazzling designs and insightful analytics that allow you to own every screen.
Skeptical about social? Join the club—but don’t quit the game. Our social media strategies balance the short-term tactics that deliver quick on small investments with the long-term value that pays off big over time.
Want to turbocharge traffic? SEM & SEO are the way to go. We’ve got the keys to the keywords and deep data-mining that can make sales soar for your online store.
If your product’s still in house, you’re out of luck. P+W has the rich relations with the prime locations that present your ideal distribution solution.
Whether your sales are full or you’re trying a new tack, reaching your goals means monitoring along the way. Our industry expertise with sales and site data generates reports that get you out of the weeds quick for a new view of your brand’s promised land.
The shortest distance between you and your customers lies between two points: your passion and theirs.
Pulp+Wire serves as the guide for that journey, leading you in the creative explorations that can realize your vision for your brand. Our fun, flexible, and profitable partnership can include some or all of the services outlined below:
research + strategy
- Competitor surveys + analysis
- Market analysis
- Consumer persona profiles
- Communication strategies
Branding + Packaging
- Investigative Brand Briefs
- Strategic Brand Books
- Logo Design
- Package Design
Market VisIbility + Collateral
- Website Design + SEO/SEM
- Product Distribution Consultation
- Corporate ID Design + Standards
- Tradeshow Graphics Design
Public Relations + social media
- Press Releases
- Promotional Planning
- Facebook, Twitter, Instagram Content + Campaigns
- Google AdWord Campaigns