Singing Pastures
Video Courtesy of Magnolia Bakery
Brand, Packaging & WebFood & Bev

CPG Branding & Packaging Agency for Growth-Driven Brands

We partner with emerging and global CPG brands to define positioning, sharpen audience insights, and build brands that perform. Our expertise spans brand strategy, messaging, visual identity, and packaging design, all grounded in real market intelligence.

From there, we bring brands to life through high-performing websites and content designed to drive awareness, conversion, and long-term growth.

Pulp+Wire is a woman-owned, founder-led agency built for brands ready to compete and scale.

Scroll with us, or choose your own adventure...

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ABOUT US
SERVICES

SOCIAL • FOOD & BEV

Kate's Real Food

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SOCIAL • FOOD & BEV

Dr. Praeger's

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SOCIAL • FOOD & BEV

Vermont Creamery

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F&B

Eatables + drinkables

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PET

Bring your dog (or cat) to work

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LIFE

Live life to its fullest

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B2B

Better for you brands
(but not CPG)

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Some eye candy to whet your appetite.

With roots firmly planted in the power of consumer-centric brand strategy, authenticity, and the power of good creativity, our goal is to help you grow your brand to new heights.

Brand & Packaging

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Allagash Brewing Company: Allagash White
Well & Good by Petco
Coast of Maine
Bob’s Red Mill
Vermont Creamery: Butter Packaging

Web

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Vermont Creamery: Web
Coast of Maine
YES BAR
Surthrival
Base Culture: Web

Social

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Kate’s Real Food: Social Campaign
Dr. Praeger’s: Social Campaign
RIND Snacks: Social Content

What We Do

BRAND & PACKAGING

For nearly 20 years, Pulp+Wire has provided expertise in multiple capacities to brands of all shapes and sizes by delivering effective brand creative, lifting brand perception, and driving overall business growth.

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WEB

A website is right for almost every business… the trick is designing one that meets your customers’ needs. Pulp+Wire understands the importance of a consumer-centric approach, implementing impactful designs with insightful UI and UX, and optimized imagery and messaging to reach and engage target audiences online.

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SOCIAL

Skeptical about social? Join the club—but don’t quit the game. We create content strategies and eye-catching, relevant imagery to breathe new life into the brand experience online and meet consumers where they are.

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STRATEGY & DISCOVERY

The shortest distance between you and your customers lies between two points: your solution and their needs.

We ask, analyze, surf, and survey to get the client history, industry background, data, and competitive perspective we need. Then we work through a strategy process to develop a brand position that is credible to your audience, ownable and differentiated from competitors, and relevant to consumers’ needs and motivations in a way that competitors can’t fulfill.

SERVICES

What We Do

BRAND & PACKAGING

For nearly 20 years, Pulp+Wire has provided expertise in multiple capacities to brands of all shapes and sizes by delivering effective brand creative, lifting brand perception, and driving overall business growth.

VIEW WORK

WEB

A website is right for almost every business… the trick is designing one that meets your customers’ needs. Pulp+Wire understands the importance of a consumer-centric approach, implementing impactful designs with insightful UI and UX, and optimized imagery and messaging to reach and engage target audiences online.

VIEW WORK

SOCIAL

Skeptical about social? Join the club—but don’t quit the game. We create content strategies and eye-catching, relevant imagery to breathe new life into the brand experience online and meet consumers where they are.

VIEW WORK

STRATEGY & DISCOVERY

The shortest distance between you and your customers lies between two points: your solution and their needs.

We ask, analyze, surf, and survey to get the client history, industry background, data, and competitive perspective we need. Then we work through a strategy process to develop a brand position that is credible to your audience, ownable and differentiated from competitors, and relevant to consumers’ needs and motivations in a way that competitors can’t fulfill.

SERVICES

Where the
magic happens.

And the team behind it all.

ABOUT

We believe the magic, or as we call it Brand Alchemy® is in the details—details driven by clear vision, an intimate understanding of the consumer, sound strategies, and award-winning creative. We help our clients navigate their branding and marketing journeys with expert insights, a healthy dose of humor, and a focused flow of universal energy.

But don't just take our word for it...

Articles, News and Updates

The social landscape is going to change this week, here is a handy guide to navigating successfully for your brand. So what is *actually* happening?
January 15, 2025

Goodbye TikTok? How to navigate the ban 📱⬇️

The social landscape is going to change this week, here is a handy guide to navigating successfully for your brand.
So what is *actually* happening?

Read more
Pulp+Wire has once again been recognized as an Inc. Power Partner for 2023—a prestigious acknowledgment reserved for companies proven to help others excel in their core competencies.
December 19, 2023

Pulp+Wire Ranks Among the Elite: A Proud Moment on the 2023 Inc. 5000 List

Pulp+Wire has once again been recognized as an Inc. Power Partner for 2023—a prestigious acknowledgment reserved for companies proven to help others excel in their core competencies.

Read more
Pulp+Wire has once again been recognized as an Inc. Power Partner for 2023—a prestigious acknowledgment reserved for companies proven to help others excel in their core competencies.
December 19, 2023

Pulp+Wire Honored as a 2023 Inc. Power Partner for the Second Consecutive Year

Pulp+Wire has once again been recognized as an Inc. Power Partner for 2023—a prestigious acknowledgment reserved for companies proven to help others excel in their core competencies.

Read more
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